Kelly’s Cleaning Service

Kelly’s Cleaning Service is the first professional I seek out in Central Virginia when I need a spotless clean.

Kelly and I met when I needed help preparing my home leading up to a major surgery. Kelly went above and beyond to ensure I was prepared to recover in my sparkling clean apartment. During this process, I learned that her business was brand new and in need of brand development, web design and marketing consulting and offered my services.

Inspired by the logos of cleaning products and appliances from the 1950s-60s, I created a full branding and marketing package for Kelly to use as she advances her small business. This includes a website where her clients can request a free estimate and see proof of her previous work, ready-to-print business cards, door hangers and staff uniforms, SEO marketing and connecting the new website to her existing online listings.

To ensure Kelly’s personal, human touch was represented in her branding and marketing package, I hand-illustrated a custom font and logo for her that utilizes a vintage sparkle icon.

There’s nothing more classic and sleek than a sparkling clean.